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Yesterday while watching our TV channel I saw a broadcast of the cultural program that was held at the big Convention in Israel last fall. It included performances by different groups and special dances of different nations from all parts of the world where people came from to attend the Convention. There was a huge audience and a very special atmosphere, making it impossible to take your eyes away from the TV screen. I had to watch it until the very end.

I didn’t see any disappointed or dejected faces there because every person was influenced by the common inspiration and the entire hall was filled with joy, hope, excitement, and inspiration. And it wasn’t even because any special spiritual revelation was taking place there, but simply because the mood of the society influenced every person in this way. Every person that was part of it felt happy and joyful at that moment.

That is the power of social influence and it is the only thing we lack in order to advance at every moment in time. On the path we cannot demand any revelation other than the revelation of bestowal, meaning the correction that enables me only to bestow, to connect to others and not to demand anything else, like Bina which does not desire anything for herself (Hafetz Hesed).

The Creator demands for us to become the same as Him: To bestow for the sake of bestowal, and then to receive for the sake of bestowal. That is why our advancement always happens “above knowledge,” meaning we cannot ask for any other quality or fulfillment to manifest in our sensations besides the quality of bestowal. Moreover, I don’t even care whether I will be given the opportunity to bestow. I don’t expect anything in response form the Creator besides the very aspiration for bestowal which will always develop in me, more and more.

The world does not understand this attitude yet and we, too, are only gradually coming closer to being able to hear and understand what is the essence here. But there is no other way to go. All of humanity has already entered this process of correction and we have to understand that there’s no way back. We cannot stop history. The whole world is undergoing very swift development in the direction of this new quality – the quality of bestowal that will begin to rule the world.

That is why Kabbalists say that we don’t have any other means besides organizing an environment that will support us on the path to the goal and will give us strength, inspiration, and joy. We cannot receive all of this from the Creator and especially not from ourselves, but only from the society.

That is why our dissemination should emphasize inspiring events such as, for example, the cultural programs at the Conventions. This means “joining the good,” which is our motto of choice. The more programs like this we will have, which convey joy, unite, and might that has been acquired, the greater is the life force that this will give to every person.
[38681]
From the 1st part of the Daily Kabbalah Lesson 3/21/11, Preparation to the WE! Convention

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Question: As I understood, you wish to turn mass media into educational resources as though every individual has to be schooled. But do you really think people will comply? As a matter of fact, they don’t like to study and prefer entertainment instead.

Answer: You simply don’t realize that while you are swallowing the information with which mass media are “entertaining” you, you are schooled indeed, but by a very bad school! You just don’t register it, but mass media do whatever they want with you. They reform you, which means that you are in their school, and it is educating you even more than you think!

You thought that there is no agenda behind them, no politics? Somebody pays for everything and defines in what key it will be presented. From dawn till dusk, people sit and think what the tone of the newspaper should be, what trend it should follow. And this regards all mass information. There is nothing that would be published just to entertain. Step into showbiz and you will see its policies and ties with the newspapers.

A little person doesn’t understand what huge wars are being fought for the right to control him or her. You are being thoroughly schooled day by day; they brainwash and modify you to the core.

This aim at changing a person should remain, but changing him for the better! All of us are the product of mass media, and look at our society, what we have come to. School is not only when I sit at the desk and stare at the teacher. Everything around us is a school, and all of it is arranged by someone, supported by some ideology.

Newspapers should keep being fun and interesting for the readers, but it has to have a good purpose. It requires great skill. It’s easy to photograph and publish murder scenes. It is much more difficult to present it so that a person wouldn’t want it to be repeated, which is against our egoism.

Harder yet it is to evoke in a person regret that this did happen so he might feel compassion, so that the media worked to truly connect people. The modern mass media cultivates man’s ego, everyone’s desire to feel pleasure. And we, on our part, must employ all our channels, use all our interrelations and our ties with the world to work on them, pouring the wisdom of Kabbalah through them.

And it’s alright if people don’t understand or listen, but one day, suddenly, it will start surfacing within them, and they will start talking about it themselves, clueless of whence these new thoughts came to them.

In other words, we need two things: The world ego must mature as quickly as possible, but our dissemination of Kabbalah must grow ahead of it! And when these two components, one’s great egoism and our influence aimed at bestowal, will link within each person, it will produce the right outcome.
[36422]
From the 4th part of the Daily Kabbalah Lesson 2/24/2011, “Introduction to the Book, Panim Meirot uMasbirot”

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